On 27 May 2022, the International Trade Centre (ITC), through its Alliances for Action initiative, today unveiled in Lomé, Togo, the French translation of the fourth edition of The Coffee Guide.
This new edition updates the latest trends of the last decade, especially for quality, digitalization, climate change, finance and risk and consumer preferences. It presents fresh industry data that classify production and consumption numbers by coffee quality segment (standard, premium and specialized) rather than the traditional Arabica/Robusta classification of data.
This guide is designed to be a practical tool for producers, exporters and other value chain stakeholders to support a positive transformation of the sector. It can be accessed globally and free of charge. It builds on collaboration with more than 70 coffee industry actors from across the globe, from seed to cup, to chart a path towards a more sustainable future for the industry. A focus on sustainability, inclusiveness and partnerships steer its content.
The French translation is a first in the history of the Coffee Guide and pays tribute to all coffee sector stakeholders across francophone Africa who wish to learn about and develop their knowledge in this environment. The translation was facilitated thanks to the support of the African and Madagascar Robusta Coffee Agency (ACRAM), the European Union (EU) and the Organisation of African, Caribbean and Pacific States (OACPS).
In his welcome remarks, Mr. Escipión J.Oliveira Gόmez, Assistant Secretary-General of the OACPS stated: “ The promotion of high value-added products is at the center of our efforts to develop micro, small and medium-sized enterprises in our countries. We must compete on quality and specificity, rather than on prices or volumes.”
Under the ‘ACP Business-Friendly‘ programme (ajouter lien vers la fiche programme du site), jointly funded by the EU and the OACPS, ITC’s Alliances for Action sustainable agribusiness initiative and ACRAM have joined forces to boost African Robusta through local value addition, environmental sustainability and a focus on youth.